Market Research AR in museums: IST project KABK students

From September to November 2011, we are enlisting help from our AR-Troops for market research on the use of AR in the cultural domain. In this practical research group students will identify where and how augmented reality is used in cultural and artistic domains. Students (individually or in small groups) will go on fieldtrips to museums we identified as important in this field to interview curators or other staff. The goal is to get information on the value, the appreciation and importance of augmented reality and other innovative visualisation techniques for museums. In other weeks we will contact the designers or artists of such experiences.

The results of this course will be presented at the Symposium on AR in Spring 2012. Reba Wesdorp will support the writing of the report and co-ordinate the research results. Ferenc Molnar will cover the interviews with people from the museums with film or photography. He or his assistant (or both) will be present during the fieldtrips There are no specific requirements; experience or familiarity with augmented reality is welcome, of course, but it is not a prerequisite. If you don’t have a public transport card, your travel costs will be covered. Your personal goal might be to get a network in this innovative field and to get some experience in doing desk research. Bringing your laptop is handy! We will use the AR lab website to record our results and communicate with each other.

The composition of the course is as follows:

  • Week 1: 14-Sep-2011
  • Week 2: 21-Sep-2011
  • Week 3: 28-Sep-2011
  • Week 4: 05-Oct-2011
  • Week 6: 12-Oct-2011
  • 19-okt-2011 Fall break
  • Week 6: 26-Oct-2011
  • Week 7: 02-Nov-2011
  • Week 8: 09-Nov-2011 (optional)

Week 1: 14-9-11. Introduction in Augmented Reality: how it is used in the field of cultural heritage, which forms of augmented reality are there, what do we offer in the Academy, what is happening worldwide? Goal: having a broad idea of application possibilities of augmented reality. We will practice to give a short presentation of AR and other innovative visualisation techniques.

Week 2: 21-9-11. Desk research: if available yet, with help of the results of the quantitative data from Haagse Hogeschool , to select which museums and persons in the artistic and cultural field are important to visit. We will prepare these visits an arrange meetings. Result 1: planning for the fieldtrips in the coming weeks and a roadmap for the interviews. We will practice how to held the interviews. Result 2: planning group discussions at a relevant artist or designer (company or institute) that makes the innovative installations for the afternoons of week 4 and 6. E.g. V2, Kiss the Frog, NIMK, self employed designers.

Week 3: 28-9-11. Field trip 1: Field research: students will visit one or more of the identified institutes to interview relevant persons.There will be no class in the Academy. (NOTE: Maybe we will have to plan another day instead of Wednesday).

Week 4: 5-10-11. Recap: Discuss the results of the first field trip: what do we know now, what might be necessary to change in our fieldtrip list, did we get the information required? Afternoon: Visit together a company or person that is relevant in this area, to feed our knowledge. V2, Kiss the Frog, NIMK or other.

Week 5: 12-10-11. Field trip 2: Field research: students will visit one or more of the identified institutes to interview relevant persons. There will be no class in the Academy. (NOTE: Maybe we will have to plan another day instead of Wednesday).

Week 6: 26-10-11. Recap: Discuss the results of the both field trips: what do we know now, what might be necessary to change in our fieldtrip list, did we get the information required? Afternoon: Visit together a company or person that is relevant in this area, to feed our knowledge. E.g. V2, Kiss the Frog, NIMK, self employed designers.

Week 7: 2-11-2011. If necessary: we will make fieldtrip 3 and then there wil be no class at the academy; otherwise we will present our information to a company that is working in this field. Prepare the collected information and decide what should be in the report in order to make a draft version.

Week 8: 9-11-11. Optional. Depending on week 7 if we were out of the Academy for fieldtrip 3, otherwise we will present our information to a company that is working in this field. Prepare the collected information and decide what should be in the report in order to make a draft version.