Extending the amount of time visitors spend viewing art in De Kunsthal

A recently opened exhibition in De Kunsthal in Rotterdam encourages visitors to spend more time and to take a good look at the artworks on display. On 29 September 2013 NOS News (Dutch only) broadcast an item about a newly opened exhibition at De Kunsthal in Rotterdam – in collaboration with Gemeentemuseum Den Haag. According to the museum the average amount of time spent viewing a painting, for example, is nine seconds. The installation Museum Minutes aims to encourage visitors to spend more time viewing artworks as well as to inspire them to look at art in a different way. As part of the installation visitors walk on a treadmill placed before an artwork while they are listening to an audio track describing it.

The exhibition will run from 29 September 2012 till 6 January 2013.